รายชื่อหนังสือ สาขาวิชาการจัดการนวัตกรรมการค้า (ภาษาอังกฤษ)
ลำดับรายชื่อหนังสือผู้แต่งปีที่พิมพ์เล่ม
1Contemporary managementJones, Gareth R20201
2EntrepreneurshipHisrich, Robert D20172
3Marketing 4.0 : moving from traditional to digitalKotler, Philip20171
4Management : an introductionBoddy, David20171
5Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investmentGreenberg, Eric20141
6HBR guide to persuasive presentationsDuarte, Nancy20121
7M commerce : boost your business with the power of mobile commerceSkeldon, Paul20111
8New business ventures and the entrepreneurRoberts, Michael J20072
9Emerging markets century : how a new breed of world-class companies is overtaking the worldAgtmael, Antoine Van20071
10Executing strategy for business resultsHarvard Business School Press20074
11Successful entrepreneur's guidebook : where you are now, where you want to be, how to get thereBarrow, Colin20061
12Business and administrative communicationLocker, Kitty O20064
13Retail product management : buying and merchandisingVarley, Rosemary20061
14Sales success handbook : 20 lessons to open and close sales nowRichardson, Linda20064
15Strategic management and business policy : concepts and casesWheelen, Thomas L20061
16Strategic entrepreneurshipWickham, Philip A20061
17Marketing managementKotler, Philip20068
18Making millions in direct sales : the 8 essential activities direct sales managers must do every day to build a successful team and earn and more moneyMalaghan, Michael G20052
19Reader in marketing communicationsKitchen, Philip J20051
20Entrepreneurship : theory process practiceKuratko, Donald E.20041
21New venture creation : entrepreneurship for the 21st centuryTimmons, Jeffry A20041
22Getting entrepreneurial : creating and growing your own business in the 21st centuryFarrell, Larry C20032
23Sales success handbook : 20 lessons to open and close sales nowRichardson, Linda20031
24Marketing research : the impact of the internetMcDaniel, Carl20021
25Going solo in your own small businessEnglish, John20021
26Emotion marketing : the hallmark way of winning customers for lifeRobinette, Scott20014
27Contemporary managementJones, Gareth R20002
28Internet marketing : strategy, implementation and practiceChaffey, Dave20001
29Auditing markets, products, and marketing plansParmerlee, David20002
30Kotler on marketing : how to create, win and dominate marketsKotler, Philip20002
31Kotler on marketing : how to create, win, and dominate marketsKotler, Philip19993
32Managing your priorities from start to successBond, William J19961
33Entrepreneurship and small business managementMeyer, Earl C19942
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