รายชื่อหนังสือ สาขาวิชาการจัดการนวัตกรรมการค้า (ภาษาอังกฤษ)
ลำดับรายชื่อหนังสือผู้แต่งปีที่พิมพ์เล่ม
1Contemporary managementJones, Gareth R20201
2EntrepreneurshipHisrich, Robert D20172
3Management : an introductionBoddy, David20171
4Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investmentGreenberg, Eric20141
5HBR guide to persuasive presentationsDuarte, Nancy20121
6M commerce : boost your business with the power of mobile commerceSkeldon, Paul20111
7Emerging markets century : how a new breed of world-class companies is overtaking the worldAgtmael, Antoine Van20071
8New business ventures and the entrepreneurRoberts, Michael J20072
9Successful entrepreneur's guidebook : where you are now, where you want to be, how to get thereBarrow, Colin20061
10Strategic management and business policy : concepts and casesWheelen, Thomas L20061
11Business and administrative communicationLocker, Kitty O20064
12Strategic entrepreneurshipWickham, Philip A20061
13Marketing managementKotler, Philip20068
14Sales success handbook : 20 lessons to open and close sales nowRichardson, Linda20064
15Reader in marketing communicationsKitchen, Philip J20051
16Making millions in direct sales : the 8 essential activities direct sales managers must do every day to build a successful team and earn and more moneyMalaghan, Michael G20052
17New venture creation : entrepreneurship for the 21st centuryTimmons, Jeffry A20041
18Entrepreneurship : theory process practiceKuratko, Donald E.20041
19Marketing research : the impact of the internetMcDaniel, Carl20021
20Going solo in your own small businessEnglish, John20021
21Emotion marketing : the hallmark way of winning customers for lifeRobinette, Scott20014
22Internet marketing : strategy, implementation and practiceChaffey, Dave20001
23Auditing markets, products, and marketing plansParmerlee, David20002
24Contemporary managementJones, Gareth R20002
25Kotler on marketing : how to create, win and dominate marketsKotler, Philip20002
26Entrepreneurship and small business managementMeyer, Earl C19942
         รวม   49  เล่ม