รายชื่อหนังสือ สาขาวิชาการจัดการนวัตกรรมการค้า (ภาษาอังกฤษ)
ลำดับ	รายชื่อหนังสือ	ผู้แต่ง	ปีที่พิมพ์	เล่ม
1	Contemporary management	Jones, Gareth R	2020	1
2	Marketing 4.0 : moving from traditional to digital	Kotler, Philip	2017	1
3	Management : an introduction	Boddy, David	2017	1
4	Entrepreneurship	Hisrich, Robert D	2017	2
5	Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment	Greenberg, Eric	2014	1
6	HBR guide to persuasive presentations	Duarte, Nancy	2012	1
7	M commerce : boost your business with the power of mobile commerce	Skeldon, Paul	2011	1
8	Executing strategy for business results	Harvard Business School Press	2007	4
9	New business ventures and the entrepreneur	Roberts, Michael J	2007	2
10	Emerging markets century : how a new breed of world-class companies is overtaking the world	Agtmael, Antoine Van	2007	1
11	Retail product management : buying and merchandising	Varley, Rosemary	2006	1
12	Sales success handbook : 20 lessons to open and close sales now	Richardson, Linda	2006	4
13	Strategic management and business policy : concepts and cases	Wheelen, Thomas L	2006	1
14	Strategic entrepreneurship	Wickham, Philip A	2006	1
15	Marketing management	Kotler, Philip	2006	8
16	Successful entrepreneur's guidebook : where you are now, where you want to be, how to get there	Barrow, Colin	2006	1
17	Business and administrative communication	Locker, Kitty O	2006	4
18	Reader in marketing communications	Kitchen, Philip J	2005	1
19	Making millions in direct sales : the 8 essential activities direct sales managers must do every day to build a successful team and earn and more money	Malaghan, Michael G	2005	2
20	New venture creation : entrepreneurship for the 21st century	Timmons, Jeffry A	2004	1
21	Entrepreneurship : theory process practice	Kuratko, Donald E.	2004	1
22	Sales success handbook : 20 lessons to open and close sales now	Richardson, Linda	2003	1
23	Getting entrepreneurial : creating and growing your own business in the 21st century	Farrell, Larry C	2003	2
24	Going solo in your own small business	English, John	2002	1
25	Marketing research : the impact of the internet	McDaniel, Carl	2002	1
26	Emotion marketing : the hallmark way of winning customers for life	Robinette, Scott	2001	4
27	Internet marketing : strategy, implementation and practice	Chaffey, Dave	2000	1
28	Auditing markets, products, and marketing plans	Parmerlee, David	2000	2
29	Kotler on marketing : how to create, win and dominate markets	Kotler, Philip	2000	2
30	Contemporary management	Jones, Gareth R	2000	2
31	Kotler on marketing : how to create, win, and dominate markets	Kotler, Philip	1999	3
32	Managing your priorities from start to success	Bond, William J	1996	1
33	Entrepreneurship and small business management	Meyer, Earl C	1994	2

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