| 1 | Consumer behavior Mowen, John C. | |
| 2 | Consumer behavior : concepts and applications Loudon, David L. | |
| 3 | Consumer behavior and marketing strategy Peter, J. Paul | |
| 4 | Consumer behaviour in tourism Swarbrooke, John | |
| 5 | Consumer psychology of tourism, hospitality and leisure : volume 3 Crouch, Geoffrey I. | |
| 6 | Microeconomics and behavior Frank, Robert H. | |
| 7 | Understanding factors predicting consumer behavior in the offline and digital marketing perspective of Thailand Attakrai Punpukdee |