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Call No.  
HF 5821 B6 1992       
  
Title  
Contemporary advertising
  
Author  
Bovee, Courtland L.
Arens, William F.
  
Subject  
Advertising
  
Place  
Boston
  
Publisher  
IRWIN
  
Edition  
4 th ed.
  
Year  
1992
  
Page  
718 p.
ISBN  ISBN 0-256-09196-X
  
Type of Material  
˹ѧÊ×Í·ÑèÇä» ÀÒÉÒµèÒ§»ÃÐà·È
Note  Includes index
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Bovee, Courtland L..(1992).Contemporary advertising.Boston:IRWIN.

Call No.Acc. No.Location/CollectionStatusDue DateReservation
HF 5821 B6 1992 C. 1F002713ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES     
HF 5821 B6 1992 C. 2F003226ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES