| Call No. | HF 5823 B38 1993 |  | ||
| Title | Introduction to advertising and promotion : an integrated marketing communications perspective | |||
| Author |
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| Subject |
| Place | Illinois | |
| Publisher | IRWIN | |||
| Edition | 2 nd ed. | |||
| Year | 1993 | |||
| Page | 836 p. | |||
| ISBN | ISBN 0-256-10516-2 | |||
| Type of Material | ˹ѧÊ×Í·ÑèÇä» ÀÒÉÒµèÒ§»ÃÐà·È | |||
| Note | ||||
| .................................................... | .................................................... | |||
 | ||||
| Belch, George Eugene.(1993).Introduction to advertising and promotion : an integrated marketing communications perspective.Illinois:IRWIN. |
| Call No. | Acc. No. | Location/Collection | Status | Due Date | Reservation |
| HF 5823 B38 1993 C. 1 | F003275 | ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2 | ON SHELVES | ||
| HF 5823 B38 1993 C. 2 | F003276 | ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2 | ON SHELVES |