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Call No.  
HF 5821 A73 1994       
  
Title  
Contemporary advertising
  
Author  
Arens, William F.
Bovee, Courtland L.
  
Subject  
Advertising
  
Place  
Burr Ridge, Illinois
  
Publisher  
Irwin
  
Edition  
5th ed.
  
Year  
1994
  
Page  
573 p.
ISBN  0-256-13412-X
  
Type of Material  
˹ѧÊ×Í·ÑèÇä» ÀÒÉÒµèÒ§»ÃÐà·È
Note  Includes index. Bovee's name appears first on previous editions
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Arens, William F..(1994).Contemporary advertising.Burr Ridge, Illinois:Irwin.

Call No.Acc. No.Location/CollectionStatusDue DateReservation
HF 5821 A73 1994 C. 1F005202ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES     
HF 5821 A73 1994 C. 2F005203ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES