| Call No. | HF 5826.5 K37 2003 |  | ||
| Title | Media handbook : a complete guide to advertising media selection, planning, research, and buying | |||
| Author |
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| Subject |
| Place | Mahwah, New Jersey | |
| Publisher | Lawrence Erlbaum Associates, Publishers | |||
| Edition | 2nd ed. | |||
| Year | 2003 | |||
| Page | 185 p. | |||
| ISBN | 0-8058-4268-3 | |||
| Type of Material | ˹ѧÊ×Í·ÑèÇä» ÀÒÉÒµèÒ§»ÃÐà·È | |||
| Note | ||||
| .................................................... | .................................................... | |||
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| Katz, Helen.(2003).Media handbook : a complete guide to advertising media selection, planning, research, and buying.Mahwah, New Jersey:Lawrence Erlbaum Associates, Publishers. |
| Call No. | Acc. No. | Location/Collection | Status | Due Date | Reservation |
| HF 5826.5 K37 2003 | F008193 | ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2 | ON SHELVES |