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Call No.  
HF 5415.1255 B32 2008       
  
Title  
Personality not included : why companies lose their authenticity and how great brands get it back
  
Author  
Bhargava, Rohit
  
Subject  
Branding (Marketing)
Authenticity (Philosophy)
  
Place  
New York
  
Publisher  
McGraw-Hill
  
Edition  
  
Year  
2008
  
Page  
300 p.
ISBN  978-0-07-154521-1
  
Type of Material  
˹ѧÊ×Í·ÑèÇä» ÀÒÉÒµèÒ§»ÃÐà·È
Note  
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Bhargava, Rohit.(2008).Personality not included : why companies lose their authenticity and how great brands get it back.New York:McGraw-Hill.

Call No.Acc. No.Location/CollectionStatusDue DateReservation
HF 5415.1255 B32 2008 C. 1F012603ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES     
HF 5415.1255 B32 2008 C. 2F012604ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES