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Call No.  
HF 5415.5 M87 2006       
  
Title  
Converting customer value : from retention to profit
  
Author  
Murphy, John A.
Burton, J.
Gleaves, R.
  
Subject  
Customer relations--Management
Business planning
Relationship marketing
  
Place  
New Jersey
  
Publisher  
John Wiley & Sons, Ltd
  
Edition  
  
Year  
2006
  
Page  
388 p.
ISBN  978-0-470-01634-3
  
Type of Material  
˹ѧÊ×Í·ÑèÇä» ÀÒÉÒµèÒ§»ÃÐà·È
Note  
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Murphy, John A..(2006).Converting customer value : from retention to profit.New Jersey:John Wiley & Sons, Ltd.

Call No.Acc. No.Location/CollectionStatusDue DateReservation
HF 5415.5 M87 2006F012997ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES