| 1 | Marketing through minefields Harvard Business School Publishing Corporation | |
| 2 | Personality not included : why companies lose their authenticity and how great brands get it back Bhargava, Rohit | |
| 3 | What is a 21st century brand? : new thinking from the next generation of advertising leaders Kendall, Nick | |
| 4 | Wikibrands : reinventing your company in a customer-driven marketplace Moffitt, Sean |