| 1 | Emotion marketing : the hallmark way of winning customers for life Robinette, Scott | |
| 2 | Marketing for keeps : building your business by retaining your customers Furlong, Carla B. | |
| 3 | Sell the brand first : how to sell your brand and create lasting customer loyalty Stiff, Dan | |
| 4 | Solution-centric organization Eades, Keith M. |