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| 1 | Basic marketing
McCarthy, Eugene J.
| 1993 |
| 2 | Basic marketing : a global managerial approach
McCarthy, Edmund Jerome
| 1993 |
| 3 | Basic marketing : a global-managerial approach
Perreault, William D.
| 2005 |
| 4 | Basic marketing : a marketing strategy planning approach
Perreault, William D.
| 2008 |
| 5 | Harvard busuness review on marketing
Harvard Business Review
| 2001 |
| 6 | Kotler on marketing : how to create, win and dominate markets
Kotler, Philip
| 2000 |
| 7 | Kotler on marketing : how to create, win, and dominate markets
Kotler, Philip
| 1999 |
| 8 | Marketing management
Kotler, Philip
| 2006 |
| 9 | Marketing management
Marshall, Greg W.
| 2010 |
| 10 | Marketing management
Kotler, Philip
| 2009 |
| 11 | Marketing management : a strategic approach with a global orientation
Boyd, Harper W.
| 1995 |
| 12 | Marketing management : a strategic decision-making approach
Mullins, John W.
| 2010 |
| 13 | Marketing management : an Asian perspective
Kotler, Philip
| 2003 |
| 14 | Marketing management : an Asian perspective
Kotler, Philip
| 1996 |
| 15 | Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
| 2002 |
| 16 | Marketing strategy : a decision-focused approach
Walker, Orville C.
| 2006 |
| 17 | Marketing strategy : planning and implementation
Walker, Orville C.
| 1996 |
| 18 | Preface to marketing management
Peter, J. Paul
| 1997 |
| 19 | Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment
Greenberg, Eric
| 2014 |
| 20 | Strategic marketing
Cravens, David W.
| 1997 |
