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Call No.  
HF 5415.135 C72 1997       
  
Title  
Strategic marketing
  
Author  
Cravens, David W.
  
Subject  
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies
  
Place  
Boston, Massachusetts
  
Publisher  
McGraw-Hill Higher Education
  
Edition  
5 th ed.
  
Year  
1997
  
Page  
670 p.
ISBN  ISBN 0-256-21438-7
  
Type of Material  
˹ѧÊ×Í·ÑèÇä» ÀÒÉÒµèÒ§»ÃÐà·È
Note  Includes index
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Cravens, David W..(1997).Strategic marketing.Boston, Massachusetts:McGraw-Hill Higher Education.

Call No.Acc. No.Location/CollectionStatusDue DateReservation
HF 5415.135 C72 1997F006388ÈÙ¹ÂìÇԷºÃÔ¡ÒÃÏ ªÑé¹ 2ON SHELVES