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| 1 | Achieving service excellence : strategies for healthcare Fottler, Myron D. | 2012 |
| 2 | Brandpromise : how costco, ketel one, make-a-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees success! Knapp, Duane E. | 2008 |
| 3 | Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing Azevedo, Abaete de | 2008 |
| 4 | Customer service : career success through customer loyalty Timm, Paul R. | 2008 |
| 5 | Emotion marketing : the hallmark way of winning customers for life Robinette, Scott | 2001 |
| 6 | Get noticed get referrals : build your client base and your business by making a name for yourself Lublin, Jill | 2008 |
| 7 | Leading the Starbucks way : 5 principles for connecting with your customers, your products, and your people Michelli, Joseph A. | 2014 |
| 8 | Make winning a habit Page, Rick | 2006 |
| 9 | Million dollar referrals : the secrets to building a perpetual client list to generate a seven-figure income Weiss, Alan | 2012 |
| 10 | New age of innovation : driving cocreated value through global networks Prahalad, C.K | 2008 |
| 11 | Relationship selling Johnston, Mark W | 2008 |
| 12 | Scaling up excellence : getting to more without settling for less Sutton, Robert I. | 2014 |
| 13 | Sell the brand first : how to sell your brand and create lasting customer loyalty Stiff, Dan | 2006 |