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| 1 | Advertising : its role in modern marketing Dunn, S Watson | 1986 |
| 2 | Advertising : planning implementation & control Nylen, David W. | 1993 |
| 3 | Advertising : planning implementation & control Nylen, David W. | 1986 |
| 4 | Advertising : principles and practice Wells, William | 1995 |
| 5 | Advertising and promotion : an integrated marketing communications perspective Belch, George Eugene | 2007 |
| 6 | Advertising and social change Berman, Ronald | 1981 |
| 7 | Advertising book Thananya Shrestha | 1994 |
| 8 | Advertising excellence Bovee, Courtland L. | 1995 |
| 9 | Best of graphis advertising 1 Hesse, Bettina | 1993 |
| 10 | Best of graphis advertising 2 Hesse, Bettina | 1993 |
| 11 | Bottom-up marketing Ries, Al | 1989 |
| 12 | Contemporary advertising Bovee, Courtland L. | 1992 |
| 13 | Contemporary advertising Arens, William F. | 2008 |
| 14 | Contemporary advertising Arens, William F. | 1994 |
| 15 | Contemporary advertising Arens, William F. | 2006 |
| 16 | End of advertising as we know it Zyman, Sergio | 2002 |
| 17 | Essentials of contemporary advertising Arens, William F. | 2007 |
| 18 | Fall of advertising and the rise of PR Ries, Al | 2002 |
| 19 | Getting started in mass media Beckert, Christine | 1992 |
| 20 | Introduction to advertising and promotion : an integrated marketing communications perspective Belch, George Eugene | 1993 |
| 21 | Introduction to media communication Black, Jay | 1998 |
| 22 | Kellogg on advertising and media Calder, Bobby J. | 2008 |
| 23 | Kleppner's advertising procedure Russell, J. Thomas | 1992 |
| 24 | Kleppner's advertising procedure Russell, J. Thomas | 1996 |
| 25 | Media/impact : an introduction to mass media Biagi, Shirley | 1992 |
| 26 | Principles of marketing Kotler, Philip | 1999 |
| 27 | Reader in marketing communications Kitchen, Philip J | 2005 |